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IKANO News

Title: New Internet dial-up service is ducky
Date:July 7th, 2004
URL: http://www.usatoday.com

By Henry Miller, Gannett News Service

Through a licensing agreement with a national Internet service provider, Ducks Unlimited is testing a new pond for fund raising.

For $9.95 a month � with a new-subscribers offer of one free month, along with a T-shirt and other goodies � members get unlimited dial-up Internet service and an e-mail address with the cool-sounding return suffix of @ducknet.com.

According to the home page, high-speed digital subscriber line (DSL) connections are coming soon at a higher fee rate.

The payoff is that Ducks Unlimited, the world's largest nonprofit waterfowl conservation organization, gets a chunk of the money.

But no, if you were going to ask, subscribers don't get to deduct any of the cost of their subscriptions on their taxes because it is a nonprofit.

Ducks Unlimited officials signed a licensing agreement with IKANO Communications of Salt Lake City to provide the online service, dubbed ducksnet, and customer support.

In return, the Internet service provider divides the income � minus expenses � with Ducks Unlimited in a royalty arrangement.

IKANO's offerings include thousands of local access numbers in the United States and Canada as well as a strong track record, says Philip Milburn, Ducks Unlimited director of corporate relations and brand management.

"It is the first time that DU has offered a branded Internet service," he says.

With the service provider acting as the Internet flagship for the organization � and its name and reputation on the line � DU officials looked long and hard before picking IKANO, he adds.

Specializing in so-called "private label" branded Internet service, it handled all of the online traffic for the 2002 Winter Olympic Games in Salt Lake City.

"In terms of challenges, the Olympics is probably one of the biggest out there," Milburn says. "So if they passed that test, they can pass any test.

The deal-clincher was the company's rating for customer service, he adds.

"When we entrust our members to another company, with the DU name on it, we want to make sure that our members are looked out for," Milburn says.

He declined to specify how much money goes to DU from each subscription.

The worldwide pool of about 700,000 members will be the starting point for subscribers, Milburn adds. But you don't need to be a member to sign on.

If ducksnet takes off, other national nonprofits might jump into the Internet duck pond, sparking an Internet tug-of-war for subscribers, Milburn says.

The appeal is obvious.

"Anybody, any company, any organization, any cause, could do this," he says. "And I think there's so many generic dial-up services out there, but what meaning do they have to the subscriber?"

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